We aregoing through the Digital Era where digitalization and transformation in ourbusiness lives has never been so fast and dramatic. New technologies andbusiness models are transforming every industry in a breathtaking way. For allcorporations there is no doubt that innovation and digital transformation arethe key to sustainability and growth.
As aresult, technology has entered to marketers world more and according toGartner, CMOs spend just as the same amount of their budgets to marketingtechnologies as CIOs. Technology became a great enabler of marketing in themost broad terms. This is the manifestation of marketing, being evolvedfundamentally since 60s. Now is the time to show real results. It is time todiscover the Marketer’s Share in Digital Transformation.
Digitalis more than a keyword for a couple of nerds. So, all business stakeholdersmust understand the new opportunities in unfolding our ways of doing businessin marketing venue with the help of technology and marketing automation. But this is not an easy task within today’ssiloed organizations.
This iswhy, Labrys introduced its new service, “Labrys Digital Days”. Labrysprovides a one-day in-house marketing technology spectacle for companies wholike to bring all stakeholders into same ground and understand what isavailable today and what is ahead of us to start changing company-wide customerexperience approach as we know it.The content aims to create a bridge betweenthe disconnected ways of understanding anonymous audience behavior andconversion through the customer journey. The program ends with connecting thisunderstanding with actual sales funnels and customer care processes.
Apartfrom the already tested program, Labrys is ready to develop tailor-madeprograms for its Clients on marketing transformation and innovation.
Please click here to get in touch with a consultant and start designing a program for your organization.